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Thursday, June 18, 2015

PREORDERS - GOOD THINKING FROM SMASHWORDS!






http://blog.smashwords.com/2015/06/smashwords-introduces-assetless.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Smashwords+%28Smashwords%29

Preorders are a great idea! Okay, I haven't done this yet myself. Bad decision on my part. Other authors have and like it. Sounds like a no-brainer to me. Getting sales in before the book is even out is super. Think of it like this: you have two book releases. One for the pre-order and one when the book is released. Gotta love that.

I have included the beginning of Mark Coker's post only. Go to the link above and read the entire post. Great food for thought.

Terri DelCampo

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Ebook preorders are the single most important new tool for indie authors who want to improve the visibility, desirability and sales of their new releases.

Over the last 12 months, ebooks born as preorders at Smashwords earned more than triple the earnings of books that were simply uploaded the day of release.

Ever since we announced preorder distribution two years ago for iBooks, Barnes & Noble and Kobo, I've been advocating preorders as an essential best practice for all indies.

Yet despite the amazing power of preorders, and despite the copious evidence that preorders can work miracles, most indie authors don't use them today.  Fewer than 10 percent of books released at Smashwords over the last 12 months were released as preorders.

Despite the poor adoption, over the last 12 months Smashwords books born as preorders accounted for 7 of our top 10 bestsellers and 67% of our top 200 bestsellers.  When you consider how such a small fraction of books accounted for an outsize percentage of bestsellers, you begin to realize something special is happening here . . .

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