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Friday, August 14, 2015

GREAT TIPS FROM PENNY SANSEVIERI AND AUTHOR MARKETING EXPERTS, INC.








I have some timely information from Penny Sansevieri and Author Marketing Experts, Inc. I have included the post below. It is completely written in Penny's words.

 
Reprinted from Author Marketing Experts, a full service book marketing and publicity firm. Find out more at: www.amarketingexpert.com


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This Week's Strategy: Better Keywords Equal Better Sales
 
By now you’ve all heard me say that the term ‘keyword’ is wrong. Why? Because consumers don’t search on a single keyword, they search on keyword strings. For example, if you’ve written a mystery book your potential reader may search on: mystery and serial killer. Which means this is the type of mystery they want to read. Readers are much more particular about their search patterns then you may think.

So now let’s break this week's strategy down into two levels. One is for the author who reads this and says: I don’t know the first thing about keywords – but I will try! And the next level is for the author who says: I know my way around, now help me find better ones! Let’s do this:
 
Keywords – The Basics, Level 1, Step 1
 

First off, you’ll want to “see” what people are searching on in your genre. To do this, hop on over to Ubersuggest.org and plug in your genre. So, dating, meditation, romance, mystery, whatever and see what pops up. You may be surprised how many searches come up under that search term. To narrow it even further, try searching on dating book, mediation book and so on. By adding the term “book” to your search, you’ll help to narrow it.

Jot down 5-10 keyword strings and keep these. When you’re ready, keep going.
 
Keywords – Slightly More Advanced, Level 1, Step 2

Now that you have your keywords are you ready to plug them into Amazon? Hold up. I need you to do one more thing. I want you to take these keywords (the ones you found on Ubersuggest.org) and pop them into the Amazon search bar. So make sure you are in the Kindle store (I find searching tends to be more accurate there) and then pop in the keyword string and see what comes up. Amazon will guide you on what are the most popular search terms within that string. So, let’s say that you found the keywords dating and divorce. Meaning that this book can be used for someone newly divorced, looking to get back into the dating game. Pop that into Amazon and see what comes up. You may be surprised. Most of the time I find that Amazon helps me go even deeper. For example, dating and divorce may show up as “newly divorced and dating” or “dating at 50” – the thing is, you’ll want to play with this a bit, get your feet wet.

But, for every keyword string that Amazon suggests, I want you to take one more thing into consideration:


See what books come up under that search string and check their sales rank. So, the keyword searches that Amazon suggests may be rock star worthy or they may not. If you have a search string with a very high sales rank (remember, the higher the rank, the lower the sale) then you may want to stay away from that keyword string and move onto the next one.
 
Keywords – Rock Star Level
So you have your keyword strings, now what? Well now why don’t you pop them into the Amazon dashboard. That’s a great way to gain some traction to your book. If you’ve already done that, then consider this: add them to your book description. Yes, you read right. The Amazon search engine gods spider the book description, too. So this is not a place to skimp, just wing it, or be too mysterious. I see too many authors that don't find a good balance in their description. You have to give enough info to really catch someone's attention, prove you belong in your genre and fit what they came searching for. Not so little they're at a loss for what your book is really about and not so much they think they already know it all!

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